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These workflows are the supported way to use the agent. On Claude and Codex they are slash commands. On other clients, ask for the same workflow in plain language. The tool order does not change by client. Every workflow loads brand context, calls get_connections_status before a platform tool, and sends spend-affecting changes through Approvals.

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/adsmcp:setup

Prepares the workspace.
  1. Check CLAUDE.md, STRATEGY.md, and MEMORY.md.
  2. Call get_connections_status.
  3. Refresh brand and strategy files with sync_brand_context and sync_strategy_context only after you approve.
  4. Report which platforms are connected and which command to run next.
If a required KPI is missing, later comparison workflows stop and send you back here. The agent does not fill in a default CPA, ROAS, CTR, or budget.

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/adsmcp:performance-review

Builds a cross-platform scorecard against STRATEGY.md.
  1. Load context files.
  2. Call get_connections_status.
  3. Read metrics from each connected platform.
  4. Compare spend, conversions, CPA, ROAS, CTR, and target deviation.
  5. Return a scorecard and the top three recommendations.
  6. Create a Pending Action only after you pick a write.
Use this when you want a health check, not a new campaign.

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/adsmcp:write-ad-copy

Drafts copy from the brand voice in CLAUDE.md.
  1. Load banned terms, tone, and CTA preferences.
  2. Call get_connections_status when the copy is for a live account.
  3. Produce platform-safe variants.
  4. If the result should become an ad or creative, queue a Pending Action and keep the ad paused.
Copy in the chat is not a live ad.

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/adsmcp:wasted-spend

Finds spend that is not meeting the strategy thresholds.
  1. Load the thresholds in STRATEGY.md.
  2. Call get_connections_status.
  3. Read spend, conversion, and fatigue results.
  4. Rank findings by dollar impact.
  5. Propose pauses, exclusions, or budget changes as Pending Actions.
The audit looks for spend with no meaningful conversions, enough history to leave the learning window, and a conversion goal. Awareness campaigns are out of scope for that cut.

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/adsmcp:campaign

Creates a campaign shell. It does not turn spend on.
  1. Load context and strategy limits.
  2. Call get_connections_status.
  3. Validate objective, budget, targeting, assets, and tracking.
  4. Create the campaign paused, or queue an approval-required draft.
  5. Enable it only after a separate approval.
  6. Call record_learning for the confirmed outcome.
Platform create tools: A failed create stops. The agent explains the error and waits. It does not retry unless you approve a corrected attempt.