Business context

Business context stores four business numbers for the signed-in tenant:

Field	How the agent should use it
Customer lifetime value	Compare a proposed acquisition cost with the value of a customer.
Gross margin	Bound a sustainable CPA. Enter the percent. The stored value is the fraction.
Sales cycle, in days	Judge whether a conversion window is long enough.
CRM qualified leads	See pipeline size. It is a count, not a bid.

Saving this page does not change an ad account. STRATEGY.md remains the source for target ROAS, max CPA, and spend limits. If a KPI required by a workflow is missing there, the workflow still stops. See Brand and strategy context.

Start

AI clients

Operate

Reference

Ad platforms

Marketing stack

Business context