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Review Google Ads performance, validate Search, PMax, Display, and YouTube assets, and create paused Search, PMax, Display, YouTube, Demand Gen, and Shopping campaigns with approval-first workflows.

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Capability status

Available now

Account discovery, campaigns, budgets, performance reports, keyword ideas, extensions, conversion actions, search terms, wasted spend, and validation for Search, PMax, Display, and YouTube.

Staged

Search, PMax, Display, YouTube, Demand Gen, and Shopping creation stays paused or approval-required.

Planned

App campaign asset groups and store-listing experiments. Paused App campaign shells are available through create_google_app_campaign.

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Core features

  • Search campaign preflight. Validate a Search campaign draft with Google Ads validate-only mutate before creating any resource.
  • Search term analysis. Review provided search term rows and flag inefficient spend against configured KPI targets.
  • Wasted spend analysis. Find campaigns spending budget on low-performing placements or search terms.
  • Raw data mode. Performance and analysis tools accept raw_data: true for compact JSON output.
  • Paused Search creation. Create a paused Search campaign shell and campaign budget after preflight. Ad groups, keywords, and ads are not created yet.

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Technical prerequisites

  • A valid Google Ads Manager Account (MCC) or individual Client Account.
  • OAuth 2.0 credentials, handled through ADSMCP.
  • Permissions for the adwords scope.
Validate a paused Google Search campaign named Brand Core with a 25 USD daily budget, then create it only after the draft is approved.