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App campaigns use the Google Ads connection. See Google Ads.

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Order

  1. get_connections_status and get_google_ads_accounts.
  2. create_google_app_campaign creates a paused shell. Required arguments are account_id, name, a positive budget_micros, app_id, and app_store.
  3. app_store is GOOGLE_APP_STORE or APPLE_APP_STORE.
The campaign status is PAUSED. The channel is MULTI_CHANNEL with subtype APP_CAMPAIGN. A direct call on this server returns created_paused. Set execution_mode to approval_required to stage the create in Approvals instead of calling Google on that request. target_cpa_micros is optional. When it is a positive number, the goal type is install cost. When it is omitted, the goal type is installs without a target cost. validate_only: true is validate-only. This call does not create an asset group or a store-listing experiment. enable_google_campaign is a separate approved action.