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Amazon Ads is a connected ad platform. Creates send a paused state. Pause, enable, and daily budget changes call Amazon on this request.

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Capability status

Available now

Profile discovery, paused Sponsored Products, Sponsored Brands, and Sponsored Display campaign creation, moderation status, and campaign performance reports.

Live status writes

Pause, enable, and daily budget changes call Amazon on this request. A failed call is not retried by this handler.

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Create a paused campaign

  1. Call get_connections_status.
  2. List profiles with get_amazon_profiles and use the profile id the advertiser confirms.
  3. Create with one of create_amazon_sp_campaign, create_amazon_sb_campaign, or create_amazon_sd_campaign. Each create is PAUSED.
  4. Check review state with get_amazon_moderation before anyone recommends enablement.
  5. Pause, enable, or change the daily budget with the product tool named below. That call updates Amazon on this request.
  6. Call record_learning after the confirmed outcome.

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Performance reports

Campaign performance reports accept ad_product as sp, sb, or sd for Sponsored Products, Sponsored Brands, and Sponsored Display. The chat client does not call Amazon Ads API hosts. Those requests stay in the MCP service.

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Read before you change

get_amazon_profiles and get_amazon_portfolios pick the account. Sponsored Products structure is get_amazon_sp_campaigns, get_amazon_sp_ad_groups, get_amazon_sp_keywords, and get_amazon_sp_product_ads. Brands and Display lists are get_amazon_sb_campaigns and get_amazon_sd_campaigns. get_amazon_marketplace_report takes ad_product as sp, sb, or sd. request_amazon_campaign_report asks for an async Sponsored Products report. Neither report changes a bid. Pause, enable, and daily budget tools call Amazon on this request. They are not staged by the paused-create path. Each call takes profile_id and campaign_id. Budget calls also take daily_budget. Sponsored Brands and Sponsored Display creates return created_paused. The Sponsored Products create sends state PAUSED and returns the campaign payload from that write. get_amazon_moderation returns APPROVED, IN_PROGRESS, REJECTED, or FAILED. It does not invent a policy outcome. The Sponsored Brands path reads ad review status. Any other ad_product reads Sponsored Products product ads.