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Demand Gen uses the Google Ads connection. See Google Ads.

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Order

  1. get_connections_status and get_google_ads_accounts.
  2. validate_google_youtube_demand_gen_draft checks the draft. It does not create the campaign.
  3. create_google_demand_gen_campaign creates a paused shell. Required arguments are account_id, name, and a positive budget_micros.
  4. Optional arguments are target_cpa_micros, final_urls, ad_group, demand_gen_ad, validate_only, and login_customer_id.
The campaign status on that create is PAUSED. The channel type is DEMAND_GEN. A direct call on this server returns created_paused. Set execution_mode to approval_required to stage the create in Approvals instead of calling Google on that request. If you pass demand_gen_ad, the adapter requires headlines, descriptions, and marketing_images. If you pass ad_group, that ad group is also created PAUSED. validate_only: true is sent as validate-only and is not a live create. enable_google_campaign is a separate approved action. This create does not turn the campaign on.