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Supported metrics: roas, ctr, cpc, cpm, conversions, conversion_rate, hook_rate, video_completion_rate, engagement_rate Returns: current value vs historical averages, deviation %, contributing factors (CPM change, CTR change, hook rate change, engagement change, campaign structure changes), assessment, recommendations. When to use: “Why did my TikTok CTR drop?”, “Explain TikTok performance change”, “What happened to my TikTok ROAS?” Parameters:
  • metric: REQUIRED — which metric to analyze
  • period_start/period_end: REQUIRED — YYYY-MM-DD dates for the anomaly period (max 30 days)

OpenAPI

/api-reference/openapi.json post /api/v1/tools/explain_tiktok_anomaly/execute