Skip to main content
Search themes hint Google AI about what customers search for. Max 50 per asset group. NOT keywords — no match types, no bids, no quality scores. Best practices:
  • Derive from keyword research results, business profile, or user input
  • Keep themes specific but not too narrow (2-5 words ideal)
  • Avoid generic themes like “buy stuff” or overly specific ones like “buy red nike air max 97 size 12”
Parameters:
  • campaign_id: The PMax campaign ID
  • search_themes: List of theme strings to add
Execution time: 2-5 seconds

OpenAPI

/api-reference/openapi.json post /api/v1/tools/add_pmax_search_themes/execute