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This tool searches the Meta Marketing API to find targeting options including interests, behaviors, demographics, locations, and more. Returns:
  • List of targeting options with IDs, names, and audience sizes
  • Category/path information for interests and behaviors
  • Location details including country, region for geo-targeting
When to use this tool:
  • “Find interests related to fitness”
  • “What targeting options are available for travel?”
  • “Search for locations in California”
  • “Find behaviors for online shoppers”
  • “What demographics can I target?”
  • “Find job titles for marketing professionals”
  • “Search for schools like Harvard”
Search Types Available:
  • interest: Topics and activities (e.g., ‘fitness’, ‘cooking’, ‘travel’)
  • behavior: User behaviors (e.g., ‘frequent travelers’, ‘online shoppers’)
  • demographic: Demographics (e.g., ‘new parents’, ‘college educated’)
  • life_event: Life events (e.g., ‘recently moved’, ‘newly engaged’)
  • location: Geo-targeting (e.g., ‘New York’, ‘California’, ‘90210’)
  • locale: Language targeting (e.g., ‘Spanish’, ‘French’)
  • employer: Employer targeting (e.g., ‘Google’, ‘Microsoft’)
  • job_title: Job title targeting (e.g., ‘Software Engineer’)
  • school: Education school targeting (e.g., ‘Harvard’, ‘Stanford’)
  • major: Education major targeting (e.g., ‘Computer Science’)
Parameters:
  • search_type: Type of targeting to search (required)
  • query: Search query string (required)
  • limit: Maximum results (1-100, default: 50)
  • locale: Locale for results (default: en_US)
  • location_types: For location search - filter by types (country, region, city, zip)
  • country_code: For location search - filter by country (e.g., ‘US’)
  • ad_account_id: Required for multi-account users. Get from list_connected_accounts
Execution time: 1-3 seconds Data source: Meta Marketing API Targeting Search

OpenAPI

/api-reference/openapi.json post /api/v1/tools/search_meta_targeting/execute