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REQUIRED: You MUST call select_meta_campaign_type first and complete ALL phases it describes (audience targeting research via search_meta_targeting/browse_meta_targeting, asset discovery via discover_meta_assets, and user approval) BEFORE calling this tool. IMPORTANT: This tool creates REAL campaigns that will spend money once activated. Campaign is created in PAUSED status for review. DO NOT USE for image ads - use create_meta_image_campaign instead. DO NOT USE for carousel - use create_meta_carousel_campaign instead. This tool creates a complete Meta video campaign with:
  1. Campaign (objective, budget)
  2. Ad Set (targeting, placements, schedule)
  3. Video Upload (handles large files with chunked upload)
  4. Ad Creative (video, text, CTA)
  5. Ad (linking creative to ad set)
When to use this tool:
  • “Create a Facebook video ad campaign”
  • “Launch an Instagram video ad”
  • “Set up a Meta Reels campaign”
  • “Create an ad with this video”
Required Parameters:
  • campaign_name: Name for the campaign
  • budget_daily: Daily budget in USD (min $1, recommend $5-20 for testing)
  • primary_text: Main ad text (recommended 125 chars for optimal display, longer text shows with “See More”)
  • landing_page_url: Where users go when clicking
Video Source (choose ONE):
  • video_url: Public video URL (will be uploaded during creation)
  • existing_video_id: Existing Meta video ID (for reusing previously uploaded videos)
Optional Parameters:
  • facebook_page_id: Auto-detected from connected account
  • instagram_account_id: Enable Instagram placements
  • thumbnail_url: Custom thumbnail image (Meta auto-generates if not provided)
  • headline: Headline below video (optional for video ads)
  • description: Description text (max 255 chars, recommended 30)
  • call_to_action: WATCH_MORE (default), LEARN_MORE, SHOP_NOW, etc.
  • objective: OUTCOME_TRAFFIC (default), OUTCOME_SALES, OUTCOME_LEADS, OUTCOME_AWARENESS
  • locations: Country codes (default: [‘US’])
  • age_min/age_max: Age targeting (18-65)
  • genders: [‘male’], [‘female’], or null for all
  • optimize_for_reels: true for vertical (9:16) videos
  • pixel_id: Meta Pixel ID for conversion tracking (required for OUTCOME_SALES)
  • pixel_event_name: Conversion event (PURCHASE, LEAD, etc.)
Video Specifications:
  • Formats: MP4, MOV (recommended: MP4 H.264)
  • Max size: 4GB (recommended under 1GB)
  • Duration: 1 sec - 240 min (recommended 15-60 sec)
  • Feed: 1:1 or 4:5 aspect ratio
  • Stories/Reels: 9:16 aspect ratio
After Creation — IMPORTANT:
  • This tool created 1 campaign + 1 ad set + 1 ad.
  • To add MORE ad sets (different targeting, audiences, or formats), use add_meta_ad_set with the returned campaign_id
  • To add MORE ads to the same ad set (A/B test copy/creative), use add_meta_ad with the returned ad_set_id
  • NEVER call this create tool again for the same campaign — that creates a SEPARATE campaign

OpenAPI

/api-reference/openapi.json post /api/v1/tools/create_meta_video_campaign/execute