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REQUIRED: You MUST call select_meta_campaign_type first and complete ALL phases it describes (audience targeting research via search_meta_targeting/browse_meta_targeting, asset discovery via discover_meta_assets, and user approval) BEFORE calling this tool. IMPORTANT: This tool creates REAL campaigns that will spend money once activated. Campaign is created in PAUSED status for review. DO NOT USE for single image - use create_meta_image_campaign instead. DO NOT USE for video - use create_meta_video_campaign instead. This tool creates a complete Meta carousel campaign with:
  1. Campaign (objective, budget)
  2. Ad Set (targeting, placements, schedule)
  3. Multiple Image Uploads (one per card)
  4. Ad Creative (carousel with child_attachments)
  5. Ad (linking creative to ad set)
When to use this tool:
  • “Create a Facebook carousel ad”
  • “Launch an Instagram carousel campaign”
  • “Create a multi-product ad”
  • “Set up an ad with multiple images”
Required Parameters:
  • campaign_name: Name for the campaign
  • budget_daily: Daily budget in USD (min $1, recommend $5-20 for testing)
  • primary_text: Main ad text (recommended 125 chars for optimal display, longer text shows with “See More”)
  • cards: Array of 2-10 cards (see card structure below)
Card Structure (each card requires):
  • image_url OR image_hash: Image source (one required)
  • landing_page_url: Where users go when clicking this card
  • headline: Card headline (max 45 chars)
  • description: Optional card description (max 20 chars)
  • call_to_action: Optional per-card CTA override
Optional Parameters:
  • facebook_page_id: Auto-detected from connected account
  • instagram_account_id: Enable Instagram placements
  • call_to_action: Default CTA for all cards (LEARN_MORE by default)
  • objective: OUTCOME_TRAFFIC (default), OUTCOME_SALES, OUTCOME_LEADS
  • locations: Country codes (default: [‘US’])
  • age_min/age_max: Age targeting (18-65)
  • genders: [‘male’], [‘female’], or null for all
  • multi_share_optimized: Let Meta optimize card order (default: true)
  • pixel_id: Meta Pixel ID for conversion tracking (required for OUTCOME_SALES)
  • pixel_event_name: Conversion event (PURCHASE, LEAD, etc.)
After Creation — IMPORTANT:
  • This tool created 1 campaign + 1 ad set + 1 ad.
  • To add MORE ad sets (different targeting, audiences, or formats), use add_meta_ad_set with the returned campaign_id
  • To add MORE ads to the same ad set (A/B test copy/creative), use add_meta_ad with the returned ad_set_id
  • NEVER call this create tool again for the same campaign — that creates a SEPARATE campaign

OpenAPI

/api-reference/openapi.json post /api/v1/tools/create_meta_carousel_campaign/execute