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Analyze Campaign Performance Directly from Claude with ADSMCP Analyze Campaign Performance Directly from Claude

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The Problem Skills Solve

When you connect an AI assistant to ADSMCP, it gains access to 400+ advertising tools. That’s powerful. It’s also overwhelming. Without guidance, the AI sees a list of tools and has to guess which order to use them. Should it research keywords before creating a Google Search campaign? Should it validate creative assets before launching a Meta campaign? Should it check connection status before pulling performance data? The AI doesn’t know. So it guesses. Sometimes it guesses right. Sometimes it tries to create a campaign without keyword research, fails validation, and wastes your time. Sometimes it retries a failed campaign creation five times, burning through your tool call quota. Skills fix this.

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What Skills Are

Skills are instruction files (SKILL.md) that teach AI assistants the right way to use ADSMCP’s tools. Think of them as a training manual for advertising best practices. A skill file contains:
  • Workflows: Step-by-step sequences for common tasks (“to create a Google Search campaign, first research keywords, then validate assets, then create”)
  • Safety rules: Critical guidelines (“always get user confirmation before spending money,” “campaigns are created PAUSED,” “never retry campaign creation on error”)
  • Tool reference: Descriptions of all 400+ tools with parameters and use cases
  • Platform guidance: When to use each ad platform, minimum budgets, best practices
  • Troubleshooting: Common errors and how to handle them

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Before vs. After Skills

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Without Skills

You: “Create a Google Ads campaign for my SaaS product” AI: Immediately calls create_search_campaign Result: Error: “No keywords provided” AI: Retries with generic keywords Result: Error: “No validated assets” AI: Gives up or suggests manual intervention

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With Skills

You: “Create a Google Ads campaign for my SaaS product” AI: Follows the workflow:
  1. Calls get_connections_status (verify you’re managing the right account)
  2. Calls research_keywords with your product description
  3. Shows you keyword suggestions with real CPC data
  4. Calls discover_existing_assets (check if you have images/headlines already)
  5. Calls suggest_ad_content if you need new headlines/descriptions
  6. Calls validate_and_prepare_assets
  7. Calls create_search_campaign with all validated data
  8. Asks for your confirmation before creating the campaign
  9. Campaign created PAUSED, ready for your review
Skills turn a vague prompt into a complete, validated workflow.

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Supported AI Clients

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How to Install Skills

Installation varies by client. All skills are available in the ads-mcp GitHub repository.

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Claude (Web / Desktop)

Nothing to upload. Add the ADSMCP plugin from Customize → Plugins (search “ADSMCP” and click Add). It installs 15 skills, 5 slash commands, and an agent together with the Anthropic-verified ADSMCP Ads & Performance Marketing Agent connector. See the Claude Setup Guide.

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Claude Code

One command installs the MCP server, skills, slash commands, and agent together. Available on the official Anthropic marketplace, no setup needed:

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Cursor and Grok Bot

ADSMCP is on the Cursor Marketplace, marked Verified by Cursor. One install brings the MCP server, the performance marketing subagent, all 14 skills, and 2 rules. In Cursor, open Customize in the sidebar, search adsmcp, and select Install — or run this in chat:
In Grok Bot, open ADSMCP for Grok Bot and click Add to Grok Bot, or add it from Marketplace at the bottom of the sidebar. Same listing, separate install. Cursor’s rules are the part no other client has: .mdc files that fire on context rather than on a command, so brand context loads and the safety workflow runs without you asking. (Full setup)

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Codex

Option A: One-command installer (recommended) — installs MCP server, agent config, and all 5 skills:
Option B: Manual skill install:

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Perplexity Computer

  1. Download the SKILL.md file from GitHub
  2. In Perplexity Computer, click Skills in the left sidebar
  3. Click + Create skill → drag and drop the SKILL.md file
  4. The skill appears as adsmcp-ads — Perplexity applies it automatically when you ask about advertising
See the Perplexity Setup Guide for screenshots.

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OpenClaw

Skills are bundled with the plugin. No separate installation needed:

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What Skills Include

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1. Core Workflows

Six proven workflows for common advertising tasks:
  • Performance Analysis: Cross-platform reporting, anomaly detection, wasted spend audits
  • Keyword Research: Google Ads keyword discovery with real CPC data
  • Campaign Creation: Platform-specific flows for Google, Meta, Amazon, ChatGPT Ads, LinkedIn, TikTok
  • Budget Optimization: Reallocate spend based on ROAS or CPA
  • Account Management: Switch accounts, check usage, manage connections
  • Automation: Schedule briefs, create monitors, generate reports
See detailed workflow documentation.

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2. Safety Rules

Critical guardrails to prevent expensive mistakes:
  • Always check connections first: Run get_connections_status before using platform-specific tools
  • User confirmation required: Ask before any action that affects spend (campaign creation, budget changes)
  • Campaigns created PAUSED: Never launch campaigns live — user reviews first
  • Read-before-write: Research keywords before creating Google Search campaigns, validate assets before launching
  • Never retry campaign creation: If it fails, report the error and wait for user input
  • Platform minimums: Google $10/day, Meta $5/day, Amazon $1/day, ChatGPT Ads $1/day, LinkedIn $10/day, TikTok $20/day

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3. Tool Catalog

Complete reference of all 400+ tools with:
  • Tool name and category
  • Type (Read vs. Write)
  • Description and use cases
  • Required and optional parameters
  • Example calls
See full tool catalog.

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4. Platform Quick Reference

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5. Troubleshooting Guide

Common errors and how to handle them:
  • “Connection not found” — Run get_connections_status and reconnect the platform
  • “Asset validation failed” — Check image dimensions, file size, URL accessibility
  • “Campaign creation failed” — Verify all workflow steps were completed in order
  • “Budget below minimum” — Increase to platform minimum ($10/day for Google/LinkedIn, $5/day for Meta, $1/day for Amazon/ChatGPT, $20/day for TikTok)

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Why Skills Matter

Skills transform a tool connection into an advertising management system.

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Without Skills

  • The AI guesses tool order
  • Workflows fail mid-execution
  • You spend time debugging errors
  • Campaign creation takes 10+ prompts back-and-forth
  • Risk of expensive mistakes (wrong budget, skipped validation)

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With Skills

  • The AI follows proven workflows
  • Workflows complete successfully on first try
  • Safety rules prevent expensive mistakes
  • Campaign creation takes 1-2 prompts
  • You review and approve instead of troubleshooting

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FAQ

Do I need skills to use ADSMCP? No. Skills are optional but highly recommended. Without skills, you’ll need to be more explicit in your prompts (“first research keywords, then validate assets, then create the campaign”). With skills, the AI knows to do this automatically.
Can I customize skills for my workflow? Yes. Skills are plain markdown files. Edit them to change default behaviors, add custom workflows, or modify safety rules. Changes take effect immediately (or after restarting your AI client).
Do skills work with ChatGPT and Claude web? Claude: Yes. Go to Customize → Skills in Claude and upload the ADSMCP skill. See the Claude Setup Guide for instructions. ChatGPT: No. ChatGPT doesn’t support skills files. It uses ADSMCP via MCP connectors, which have full tool access but no workflow enforcement.
How big are skill files? It varies by client:
  • Claude Code / Cursor: ~8KB SKILL.md
  • Codex: ~8KB SKILL.md
  • OpenClaw: 14.4KB SKILL.md (most comprehensive)
Do skills slow down the AI? No. The AI reads the skill file once when it starts, not on every prompt. There’s no performance impact.