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IMPORTANT: This tool modifies REAL ads in Meta Ads Manager. Changes take effect immediately. Returns:
  • Confirmation of updates applied
  • Summary of changes
  • Ads Manager URL for the ad
When to use this tool:
  • “Pause this ad”
  • “Resume ad [ID]”
  • “Rename this ad”
  • “Swap the creative on this ad”
  • “Change the image on this ad” (via creative swap)
  • “Turn off the underperforming ad”
Parameters:
  • ad_id: The Meta Ad ID to update (required)
  • status: ACTIVE, PAUSED, DELETED, ARCHIVED (optional)
  • name: New ad name (optional)
  • creative_id: New creative ID for creative swap (optional)
At least one update field must be provided. Execution time: 2-5 seconds Modifies: Real ad in Meta Ads Workflow for creative swap:
  1. Use discover_meta_assets to find existing images/creatives
  2. Get the creative ID you want to use
  3. Use update_meta_ad with creative_id to swap
Workflow for pausing underperformers:
  1. Use analyze_meta_ad_performance to identify underperforming ads
  2. Use list_meta_ads to get ad IDs
  3. Use update_meta_ad with status=PAUSED

OpenAPI

/api-reference/openapi.json post /api/v1/tools/update_meta_ad/execute