Meta Ads: changes & controls
optimize_budget
Analyze campaign ROAS and recommend budget reallocation.
POST
Analyze campaign ROAS and recommend budget reallocation. Recommended changes are staged as pending actions for a person to approve in the dashboard; nothing is applied.
Never changes an ad account by itself. If it finds a change to make, it stages a pending action; a person must approve it on the dashboard Approvals page before anything runs.
optimize_meta_budget. These older names run this same tool.
How to call it
- MCP: on
https://mcp.adsmcp.si/mcp, run it through themeta_ads_writetool with{"action": "execute", "tool_name": "optimize_budget", "arguments": { ... }}, or calloptimize_budgetby name.search_toolsfinds it andget_tool_schemareturns its arguments;https://mcp.adsmcp.si/mcp/flatlists every tool by name. - REST:
POST https://mcp.adsmcp.si/api/v1/tools/optimize_budget/executewithAuthorization: Bearer sk_live_...and a JSON body{"platform": "meta", "arguments": { ... }}. The arguments are listed below; they are exactly the tool’s input schema.