optimize_google_budget_allocation

POST

api

tools

execute

Propose daily budgets across the account's enabled campaigns: a deterministic greedy move from weak to strong campaigns (ROAS, or 1/CPA without conversion value; budget-limited campaigns weighted up), within max_change_percentage and min_daily_budget, PAUSE for zero-conversion campaigns spending over 2× their CPA target. Read-only: it changes nothing. To apply it, stage update_google_campaign_budget / pause_google_campaign per row and approve decreases and pauses before increases. Shared budgets are reported, never moved.

curl --request POST \
  --url https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "platform": "google",
  "arguments": {
    "account_id": "<string>",
    "customer_id": "<string>",
    "login_customer_id": "<string>",
    "total_budget": 123,
    "start_date": "<string>",
    "end_date": "<string>",
    "target_roas": 123,
    "max_change_percentage": 0.5,
    "min_daily_budget": 1
  }
}
'

import requests

url = "https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute"

payload = {
    "platform": "google",
    "arguments": {
        "account_id": "<string>",
        "customer_id": "<string>",
        "login_customer_id": "<string>",
        "total_budget": 123,
        "start_date": "<string>",
        "end_date": "<string>",
        "target_roas": 123,
        "max_change_percentage": 0.5,
        "min_daily_budget": 1
    }
}
headers = {
    "Authorization": "Bearer <token>",
    "Content-Type": "application/json"
}

response = requests.post(url, json=payload, headers=headers)

print(response.text)

const options = {
  method: 'POST',
  headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    platform: 'google',
    arguments: {
      account_id: '<string>',
      customer_id: '<string>',
      login_customer_id: '<string>',
      total_budget: 123,
      start_date: '<string>',
      end_date: '<string>',
      target_roas: 123,
      max_change_percentage: 0.5,
      min_daily_budget: 1
    }
  })
};

fetch('https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "POST",
  CURLOPT_POSTFIELDS => json_encode([
    'platform' => 'google',
    'arguments' => [
        'account_id' => '<string>',
        'customer_id' => '<string>',
        'login_customer_id' => '<string>',
        'total_budget' => 123,
        'start_date' => '<string>',
        'end_date' => '<string>',
        'target_roas' => 123,
        'max_change_percentage' => 0.5,
        'min_daily_budget' => 1
    ]
  ]),
  CURLOPT_HTTPHEADER => [
    "Authorization: Bearer <token>",
    "Content-Type: application/json"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute"

	payload := strings.NewReader("{\n  \"platform\": \"google\",\n  \"arguments\": {\n    \"account_id\": \"<string>\",\n    \"customer_id\": \"<string>\",\n    \"login_customer_id\": \"<string>\",\n    \"total_budget\": 123,\n    \"start_date\": \"<string>\",\n    \"end_date\": \"<string>\",\n    \"target_roas\": 123,\n    \"max_change_percentage\": 0.5,\n    \"min_daily_budget\": 1\n  }\n}")

	req, _ := http.NewRequest("POST", url, payload)

	req.Header.Add("Authorization", "Bearer <token>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.post("https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute")
  .header("Authorization", "Bearer <token>")
  .header("Content-Type", "application/json")
  .body("{\n  \"platform\": \"google\",\n  \"arguments\": {\n    \"account_id\": \"<string>\",\n    \"customer_id\": \"<string>\",\n    \"login_customer_id\": \"<string>\",\n    \"total_budget\": 123,\n    \"start_date\": \"<string>\",\n    \"end_date\": \"<string>\",\n    \"target_roas\": 123,\n    \"max_change_percentage\": 0.5,\n    \"min_daily_budget\": 1\n  }\n}")
  .asString();

require 'uri'
require 'net/http'

url = URI("https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["Authorization"] = 'Bearer <token>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"platform\": \"google\",\n  \"arguments\": {\n    \"account_id\": \"<string>\",\n    \"customer_id\": \"<string>\",\n    \"login_customer_id\": \"<string>\",\n    \"total_budget\": 123,\n    \"start_date\": \"<string>\",\n    \"end_date\": \"<string>\",\n    \"target_roas\": 123,\n    \"max_change_percentage\": 0.5,\n    \"min_daily_budget\": 1\n  }\n}"

response = http.request(request)
puts response.read_body

{
  "ok": true,
  "platform": "<string>",
  "tool": "<string>",
  "error": {
    "message": "<string>",
    "code": "<unknown>",
    "details": "<unknown>"
  },
  "mcp_response": "<unknown>",
  "data": "<unknown>"
}

Read-only. Runs right away and changes nothing in your ad accounts. It still needs a connected platform (check get_connections_status) and counts as one tool call.

Propose daily budgets across the account’s enabled campaigns: a deterministic greedy move from weak to strong campaigns (ROAS, or 1/CPA without conversion value; budget-limited campaigns weighted up), within max_change_percentage and min_daily_budget, PAUSE for zero-conversion campaigns spending over 2× their CPA target. Read-only: it changes nothing. To apply it, stage update_google_campaign_budget / pause_google_campaign per row and approve decreases and pauses before increases. Shared budgets are reported, never moved. Platform: Google Ads · Type: Read Also accepted as: optimize_budget_allocation. These older names run this same tool.

How to call it

MCP: on https://mcp.adsmcp.si/mcp, run it through the google_ads_read tool with {"action": "execute", "tool_name": "optimize_google_budget_allocation", "arguments": { ... }}, or call optimize_google_budget_allocation by name. search_tools finds it and get_tool_schema returns its arguments; https://mcp.adsmcp.si/mcp/flat lists every tool by name.
REST: POST https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute with Authorization: Bearer sk_live_... and a JSON body {"platform": "google", "arguments": { ... }}. The arguments are listed below; they are exactly the tool’s input schema.

Authorizations

Authorization

string

header

required

Bearer authentication header of the form Bearer <token>, where <token> is your auth token.

Headers

Authorization

string

required

Bearer token

Idempotency-Key

string

Body

application/json

platform

string

default:google

arguments

object

Show child attributes

Response

Tool execution result.

boolean

required

platform

string

required

tool

string

required

error

null | object

required

Show child attributes

mcp_response

any

required

data

any

curl --request POST \
  --url https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute \
  --header 'Authorization: Bearer <token>' \
  --header 'Content-Type: application/json' \
  --data '
{
  "platform": "google",
  "arguments": {
    "account_id": "<string>",
    "customer_id": "<string>",
    "login_customer_id": "<string>",
    "total_budget": 123,
    "start_date": "<string>",
    "end_date": "<string>",
    "target_roas": 123,
    "max_change_percentage": 0.5,
    "min_daily_budget": 1
  }
}
'

import requests

url = "https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute"

payload = {
    "platform": "google",
    "arguments": {
        "account_id": "<string>",
        "customer_id": "<string>",
        "login_customer_id": "<string>",
        "total_budget": 123,
        "start_date": "<string>",
        "end_date": "<string>",
        "target_roas": 123,
        "max_change_percentage": 0.5,
        "min_daily_budget": 1
    }
}
headers = {
    "Authorization": "Bearer <token>",
    "Content-Type": "application/json"
}

response = requests.post(url, json=payload, headers=headers)

print(response.text)

const options = {
  method: 'POST',
  headers: {Authorization: 'Bearer <token>', 'Content-Type': 'application/json'},
  body: JSON.stringify({
    platform: 'google',
    arguments: {
      account_id: '<string>',
      customer_id: '<string>',
      login_customer_id: '<string>',
      total_budget: 123,
      start_date: '<string>',
      end_date: '<string>',
      target_roas: 123,
      max_change_percentage: 0.5,
      min_daily_budget: 1
    }
  })
};

fetch('https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute', options)
  .then(res => res.json())
  .then(res => console.log(res))
  .catch(err => console.error(err));

<?php

$curl = curl_init();

curl_setopt_array($curl, [
  CURLOPT_URL => "https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute",
  CURLOPT_RETURNTRANSFER => true,
  CURLOPT_ENCODING => "",
  CURLOPT_MAXREDIRS => 10,
  CURLOPT_TIMEOUT => 30,
  CURLOPT_HTTP_VERSION => CURL_HTTP_VERSION_1_1,
  CURLOPT_CUSTOMREQUEST => "POST",
  CURLOPT_POSTFIELDS => json_encode([
    'platform' => 'google',
    'arguments' => [
        'account_id' => '<string>',
        'customer_id' => '<string>',
        'login_customer_id' => '<string>',
        'total_budget' => 123,
        'start_date' => '<string>',
        'end_date' => '<string>',
        'target_roas' => 123,
        'max_change_percentage' => 0.5,
        'min_daily_budget' => 1
    ]
  ]),
  CURLOPT_HTTPHEADER => [
    "Authorization: Bearer <token>",
    "Content-Type: application/json"
  ],
]);

$response = curl_exec($curl);
$err = curl_error($curl);

curl_close($curl);

if ($err) {
  echo "cURL Error #:" . $err;
} else {
  echo $response;
}

package main

import (
	"fmt"
	"strings"
	"net/http"
	"io"
)

func main() {

	url := "https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute"

	payload := strings.NewReader("{\n  \"platform\": \"google\",\n  \"arguments\": {\n    \"account_id\": \"<string>\",\n    \"customer_id\": \"<string>\",\n    \"login_customer_id\": \"<string>\",\n    \"total_budget\": 123,\n    \"start_date\": \"<string>\",\n    \"end_date\": \"<string>\",\n    \"target_roas\": 123,\n    \"max_change_percentage\": 0.5,\n    \"min_daily_budget\": 1\n  }\n}")

	req, _ := http.NewRequest("POST", url, payload)

	req.Header.Add("Authorization", "Bearer <token>")
	req.Header.Add("Content-Type", "application/json")

	res, _ := http.DefaultClient.Do(req)

	defer res.Body.Close()
	body, _ := io.ReadAll(res.Body)

	fmt.Println(string(body))

}

HttpResponse<String> response = Unirest.post("https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute")
  .header("Authorization", "Bearer <token>")
  .header("Content-Type", "application/json")
  .body("{\n  \"platform\": \"google\",\n  \"arguments\": {\n    \"account_id\": \"<string>\",\n    \"customer_id\": \"<string>\",\n    \"login_customer_id\": \"<string>\",\n    \"total_budget\": 123,\n    \"start_date\": \"<string>\",\n    \"end_date\": \"<string>\",\n    \"target_roas\": 123,\n    \"max_change_percentage\": 0.5,\n    \"min_daily_budget\": 1\n  }\n}")
  .asString();

require 'uri'
require 'net/http'

url = URI("https://mcp.adsmcp.si/api/v1/tools/optimize_google_budget_allocation/execute")

http = Net::HTTP.new(url.host, url.port)
http.use_ssl = true

request = Net::HTTP::Post.new(url)
request["Authorization"] = 'Bearer <token>'
request["Content-Type"] = 'application/json'
request.body = "{\n  \"platform\": \"google\",\n  \"arguments\": {\n    \"account_id\": \"<string>\",\n    \"customer_id\": \"<string>\",\n    \"login_customer_id\": \"<string>\",\n    \"total_budget\": 123,\n    \"start_date\": \"<string>\",\n    \"end_date\": \"<string>\",\n    \"target_roas\": 123,\n    \"max_change_percentage\": 0.5,\n    \"min_daily_budget\": 1\n  }\n}"

response = http.request(request)
puts response.read_body

{
  "ok": true,
  "platform": "<string>",
  "tool": "<string>",
  "error": {
    "message": "<string>",
    "code": "<unknown>",
    "details": "<unknown>"
  },
  "mcp_response": "<unknown>",
  "data": "<unknown>"
}

Overview

General

Reports & analysis

Monitors, approvals & diagnostics

Google Ads

Meta Ads

Amazon Ads

TikTok Ads

LinkedIn Ads

ChatGPT Ads

Google Analytics 4

Klaviyo

Not supported yet

optimize_google_budget_allocation

How to call it

Authorizations

Headers

Body

Response