Google Ads: changes & controls
add_google_negative_keywords
Add campaign-level negative keywords.
POST
Add campaign-level negative keywords.
Add campaign-level negative keywords.
Platform: Google Ads · Type: Change
Also accepted as:
add_negative_keywords. These older names run this same tool.
How to call it
- MCP: on
https://mcp.adsmcp.si/mcp, run it through thegoogle_ads_writetool with{"action": "execute", "tool_name": "add_google_negative_keywords", "arguments": { ... }}, or calladd_google_negative_keywordsby name.search_toolsfinds it andget_tool_schemareturns its arguments;https://mcp.adsmcp.si/mcp/flatlists every tool by name. - REST:
POST https://mcp.adsmcp.si/api/v1/tools/add_google_negative_keywords/executewithAuthorization: Bearer sk_live_...and a JSON body{"platform": "google", "arguments": { ... }}. The arguments are listed below; they are exactly the tool’s input schema.