Amazon Ads: changes & controls
add_amazon_negative_keywords
Add Sponsored Products negative keywords at ad group level (default) or campaign level.
POST
Add Sponsored Products negative keywords at ad group level (default) or campaign level. A negative only narrows targeting, so it is created ENABLED. Takes the negative_candidate objects of analyze_amazon_wasted_spend once mapped to keyword_text / match_type. Staged for dashboard approval; nothing changes in Amazon before a person approves it.
Add Sponsored Products negative keywords at ad group level (default) or campaign level. A negative only narrows targeting, so it is created ENABLED. Takes the negative_candidate objects of analyze_amazon_wasted_spend once mapped to keyword_text / match_type. Staged for dashboard approval; nothing changes in Amazon before a person approves it.
Platform: Amazon Ads · Type: Change
How to call it
- MCP: on
https://mcp.adsmcp.si/mcp, run it through theamazon_ads_writetool with{"action": "execute", "tool_name": "add_amazon_negative_keywords", "arguments": { ... }}, or calladd_amazon_negative_keywordsby name.search_toolsfinds it andget_tool_schemareturns its arguments;https://mcp.adsmcp.si/mcp/flatlists every tool by name. - REST:
POST https://mcp.adsmcp.si/api/v1/tools/add_amazon_negative_keywords/executewithAuthorization: Bearer sk_live_...and a JSON body{"platform": "amazon", "arguments": { ... }}. The arguments are listed below; they are exactly the tool’s input schema.