> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsmcp.si/llms.txt
> Use this file to discover all available pages before exploring further.

# Pricing and quotas

> Hosted plan limits from the billing page: Free, Plus, Pro, and Max tool-call quotas.

Hosted quotas are the numbers on [Usage & Billing](https://adsmcp.si/dashboard/billing). `get_usage_status` returns the row for the signed-in tenant. A call that would exceed the plan is rejected. If the quota check itself fails, spend-affecting writes are blocked.

## Monthly plans

| Plan | Price per month | Tool calls per month |
| - | - | - |
| Free | \$0 | 15 |
| Plus | \$49 | 150 |
| Pro | \$99 | 600 |
| Max | \$199 | 3,000 |

The billing page renews these counts monthly. Annual checkout charges the monthly price times 12, then 17% off, rounded to the nearest dollar. That is $488 for Plus, $986 for Pro, and \$1,982 for Max.

The same page lists one active ad account per platform on Free, Plus, and Pro, and up to five on Max. Free, Plus, and Pro cards name Google, Meta, LinkedIn, and TikTok. Amazon Ads is still a connected platform in the product. See [Capabilities](/capabilities).

## What a tool call is

One MCP tool call, or one `POST /api/v1/tools/{name}/execute`, counts as a call when it runs. Reading connections, pulling a report, and validating a draft are calls. A rejected unauthenticated request is not a successful call. Approval in the dashboard is a person clicking the queue. It is not an extra model prompt.

## Self-hosting

Operating ADSMCP on your own infrastructure keeps the database, ad-account grants, and audit log there. The approval queue, paused creates, and payload check still apply. Hosted billing is the metered path above.

Questions about an invoice go to [sales@adsmcp.si](mailto:sales@adsmcp.si).


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