> ## Documentation Index > Fetch the complete documentation index at: https://docs.adsmcp.si/llms.txt > Use this file to discover all available pages before exploring further. # Manage Multiple Ad Accounts with ADSMCP > Manage multiple ad accounts across Google, Meta, Amazon, ChatGPT Ads, LinkedIn, and TikTok Ads from one ADSMCP connection. Annual plans activate up to 5 accounts per platform. You can connect **unlimited ad accounts** across all plans — there is no restriction on how many accounts you link. The difference between plans is how many accounts can be **active** (used by the agent) at once, per platform: | Plan | Active Per Platform (Monthly) | Active Per Platform (Annual) | | - | :-: | :-: | | Free | 1 | 1 | | Plus | 1 | **5** | | Pro | 1 | **5** | | Max | **5** | 5 | The cap is **per platform** — every plan counts Google Ads, Meta, Amazon, ChatGPT Ads, LinkedIn, and TikTok independently. A Plus annual customer can activate up to 5 Google Ads accounts **and** 5 Meta accounts at the same time. When you have 2+ active accounts on a platform, ADSMCP's **sequential sub-agents** fan out tool calls across them in a single conversation — no manual switching required. ## How it works Your ADSMCP account can connect to multiple ad accounts on each platform: * Multiple Google Ads customer IDs (including across **multiple Google logins** — see below) * Multiple Meta Business Manager ad accounts (full **BM-wide import** since May 2026) * Multiple LinkedIn Campaign Manager accounts * Multiple TikTok Ads Manager accounts When you first connect on a monthly plan (or Free), one account per platform is **active** by default — all tool calls target that account. To work in another account, switch via the [Manage Accounts](https://adsmcp.si/dashboard/connections) modal. On annual plans and on Max monthly, you can activate up to 5 accounts per platform at the same time and let sequential sub-agents fan out tool calls automatically. ### Multiple Google logins on one ADSMCP account Agencies and consultants who manage Google Ads across **separate Google identities** can attach multiple Google OAuth grants to a single ADSMCP account. Each grant contributes its own non-overlapping set of Google Ads customer IDs; the agent routes tool calls to the right OAuth based on which customer you reference. Add a second login from **Connections → Google Ads → Add another Google login**. Available on Max annual today; rolling to other paid tiers as the `feature_multi_google_oauth` rollout completes. ## Switching Accounts To change which account you're managing: ``` Switch to my Google Ads account 123-456-7890 ``` Or use the tool directly: ``` switch_primary_account(platform="google_ads", account_id="1234567890") ``` The switch persists for your current session. All subsequent tool calls target the new account until you switch again. You can switch **by business name, right from chat** — ADSMCP resolves the name to the right account ID for you: ``` Use my Sahaayak Google Ads account instead ``` This works for **Google MCC child accounts** too: `list_connected_accounts` surfaces connected-but-not-yet-activated child accounts under your manager account, so you can name one and the agent switches to it without a trip to the web app. How the switch resolves depends on your cap: * **Single-active tiers** (Free, monthly Plus/Pro): the new account **replaces** the active one. * **Multi-active tiers** (annual Plus/Pro, Max): the new account is **added** to your active set, up to your per-platform cap of 5. A switch that would exceed your cap is rejected rather than silently dropping another account. ## Sequential sub-agents (Max plan) The **Max plan** unlocks sequential sub-agents — a workflow where ADSMCP fans out tool calls across multiple ad accounts in a single conversation, without manual switching. Instead of one primary account per platform, Max users mark multiple accounts as **active**, and the agent runs sub-agents per account in sequence. This is the model agencies and portfolio managers use to run cross-account audits, weekly briefs, and bulk optimizations from one prompt. ### Active accounts vs. primary account | Plan | Cap (per platform) | Account model | How tool calls resolve | | - | :-: | - | - | | Free | 1 | Single active account | Tool calls target the active account; switch from Manage Accounts | | Plus monthly / Pro monthly | 1 | Single active account | Tool calls target the active account; switch from Manage Accounts | | Plus annual / Pro annual | **5** | Multiple active accounts | Sequential sub-agents iterate over each active account automatically | | Max (monthly or annual) | **5** | Multiple active accounts | Sequential sub-agents iterate over each active account automatically | ### Discovering active accounts Max users start a session by listing all active accounts: ``` List my connected ad accounts ``` Or call the tool directly: ``` list_connected_accounts() ``` This returns every active account with its platform, account ID, name, and status. Filter by platform when needed: ``` list_connected_accounts(platform="google_ads") ``` > [!TIP] > > `list_connected_accounts` makes zero API calls — it reads from the database, so it doesn't count against your tool call quota or platform rate limits. ### Example: cross-account weekly brief A Max user managing multiple client Google Ads accounts can run: ``` Run last week's performance brief across all my Google Ads accounts. ``` ADSMCP's sequential sub-agents call `get_campaign_performance` once per active account, aggregate the results, and return a single consolidated brief — no per-account switching required. ### Targeting one account at a time Even on Max, you can scope a single tool call to one account by passing the platform-specific account ID: | Platform | Parameter | Example | | - | - | - | | Google Ads | `customer_id` | `"123-456-7890"` | | Meta Ads | `ad_account_id` | `"act_123456789"` | | Amazon Ads | `profile_id` | `"1234567890"` | | TikTok Ads | `advertiser_id` | `"7012345678901234"` | | LinkedIn Ads | `account_id` | `"512345678"` | ### Managing your active set You can change which accounts are active from the ADSMCP dashboard at [adsmcp.ai/connections](https://adsmcp.si/dashboard/connections). Add or remove accounts from your active set at any time. If you downgrade from a higher tier and end up over the new cap, ADSMCP demotes excess accounts to inactive **automatically** — primary-set accounts kept first, then most-recently-synced. You won't lose history; the accounts are still connected and you can re-activate them after upgrading again. Teams that need more than 5 active accounts per platform — or multi-seat access pooled across planners — should [book a demo](https://adsmcp.si/book-demo) so we can size a plan around your portfolio. ## For Agencies If you manage ads for multiple clients: 1. **Connect all client accounts** through OAuth (each client authorizes separately) 2. **Start each session** by confirming which client you're working with: ``` Show me all my connected ad accounts ``` 3. **Switch to the client** you want to manage: ``` Switch to the Google Ads account for [Client Name] ``` 4. **Run your workflow** — all tool calls target that client's account > [!TIP] > > Always verify the active account before creating campaigns. Running `get_connections_status` at the start of each session prevents accidentally modifying the wrong client's campaigns. > [!NOTE] > > **A playbook per client account.** The [Prompt Engineering Playbook](https://docs.adsmcp.si/agent-skills/prompt-engineering-playbook.md) is priced **per ad account** (\$39 one-time each) because it's generated from that account's own campaigns and history — which is exactly what you want when the accounts belong to different clients. Managing several is the case it's cheapest for: tick **every** eligible account in one checkout and **20% comes off the whole cart** (minimum two; a partial selection pays full price per kit). Keep one playbook per client project so the agent never carries one client's context into another's work. ## Cross-Account Reports Pull performance data from multiple accounts in one request: ``` Compare performance across all my Google Ads accounts for the last 30 days. Show spend, conversions, and CPA for each account. ``` ## FAQ > **Is there a limit to how many accounts I can connect?** > > No hard limit. Connect as many ad accounts as you manage. Tool call limits apply to your ADSMCP plan, not to the number of connected accounts. > **Can different team members manage different accounts?** > > Yes, with Claude Team or Enterprise. Each team member authenticates with their own ADSMCP account and connects their own set of ad accounts. See the [Claude setup guide](https://docs.adsmcp.si/ai-clients/claude.md) for details. > **Does switching accounts cost a tool call?** > > No. Account switching is a session operation and does not count against your tool call limit. > **Do I need the Max plan for multi-account management?** > > Not anymore — **annual plans on Plus and Pro** also activate up to 5 accounts per platform simultaneously, the same as Max. Free and monthly Plus/Pro keep one active account per platform at a time. The Max plan is still the right choice for high-volume tool usage (3,000 calls/month) and stays at 5 active per platform on either billing interval. Use any 5-active tier when you regularly run cross-account audits, briefs, or bulk optimizations. > **What does `list_connected_accounts` return?** > > A list of all your active ad accounts across platforms — with platform name, account ID, account name, and status. It's primarily used by Max-tier sequential sub-agents to fan out work, but it's available on any plan. Costs zero tool calls and makes zero API calls (reads from the database). This documentation is built and hosted on [Mintlify](https://mintlify.com), a developer documentation platform.