> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsmcp.si/llms.txt
> Use this file to discover all available pages before exploring further.

# create_campaign

> Create a Meta campaign in PAUSED status.

> [!WARNING]
>
> **Change — approval required.** Calling this tool does not change your ad account. ADSMCP checks the arguments and stages the change as a pending action. It runs only after a person approves it on the dashboard [Approvals](https://adsmcp.si/dashboard/approvals) page. Over MCP or REST you can view (`list_pending_actions`) or reject (`manage_action`) it, never approve it. `execution_mode` and similar arguments do not skip the queue.
>
> New campaigns, ad groups, ads and creatives are created paused or as drafts, so nothing starts spending when the approved change runs.
>
> **Spend cap.** When the approved change runs, ADSMCP adds up the daily budgets of everything that would be spending in the platform's connected accounts after the change. If that total is above your Max Daily Budget (dashboard [Brand](https://adsmcp.si/dashboard/brand) page), the change is refused. If the total cannot be read, it is refused too.
>
> A change that fails when it runs is not retried automatically. It shows on the dashboard Execution Queue.

Create a Meta campaign in PAUSED status.

**Platform:** Meta Ads · **Type:** Change

## How to call it

* **MCP:** on `https://mcp.adsmcp.si/mcp`, run it through the `meta_ads_write` tool with `{"action": "execute", "tool_name": "create_campaign", "arguments": { ... }}`, or call `create_campaign` by name. `search_tools` finds it and `get_tool_schema` returns its arguments; `https://mcp.adsmcp.si/mcp/flat` lists every tool by name.
* **REST:** `POST https://mcp.adsmcp.si/api/v1/tools/create_campaign/execute` with `Authorization: Bearer sk_live_...` and a JSON body `{"platform": "meta", "arguments": { ... }}`. The arguments are listed below; they are exactly the tool's input schema.


## OpenAPI

````yaml api-reference/openapi.json POST /api/v1/tools/create_campaign/execute
openapi: 3.1.0
info:
  title: ADSMCP REST API
  version: 0.1.0
  description: >-
    ADSMCP REST API: every public ADSMCP tool as POST
    /api/v1/tools/{name}/execute. Generated from the ADSMCP code (the service
    serves the same document at GET /api/v1/openapi.json). Changes to ad
    accounts are staged for approval by a person on the ADSMCP dashboard;
    nothing in this API can approve them.
servers:
  - url: https://mcp.adsmcp.si
    description: ADSMCP MCP and REST service
security: []
paths:
  /api/v1/tools/create_campaign/execute:
    post:
      tags:
        - meta
      summary: Create a Meta campaign in PAUSED status.
      description: >-
        Create a Meta campaign in PAUSED status. Use this when you intend that
        change. Write tools create paused objects or wait for approval, and a
        failed spend-affecting call is not retried automatically.
      operationId: execute_create_campaign
      parameters:
        - name: Authorization
          in: header
          required: true
          schema:
            type: string
          description: Bearer token
        - name: Idempotency-Key
          in: header
          required: false
          schema:
            type: string
      requestBody:
        required: false
        content:
          application/json:
            schema:
              type: object
              properties:
                platform:
                  type: string
                  default: meta
                arguments:
                  type: object
                  properties:
                    ad_account_id:
                      type: string
                    account_id:
                      type: string
                    name:
                      type: string
                    objective:
                      type: string
                    daily_budget:
                      type: number
                    lifetime_budget:
                      type: number
                    start_time:
                      type: string
                    end_time:
                      type: string
                    special_ad_categories:
                      type: array
                    promoted_object:
                      type: object
                      additionalProperties: true
                      description: >-
                        What the campaign promotes, e.g. { product_catalog_id }
                        for an Advantage+ catalog campaign.
                  required:
                    - name
                    - objective
                  additionalProperties: false
              additionalProperties: false
      responses:
        '200':
          description: Tool execution result.
          content:
            application/json:
              schema:
                $ref: '#/components/schemas/ExecuteToolResponse'
        '400':
          description: Invalid JSON input.
        '401':
          description: Authentication error.
      security:
        - bearerAuth: []
components:
  schemas:
    ExecuteToolResponse:
      type: object
      properties:
        ok:
          type: boolean
        platform:
          type: string
        tool:
          type: string
        data: {}
        error:
          anyOf:
            - type: 'null'
            - $ref: '#/components/schemas/ErrorResponse'
        mcp_response: {}
      required:
        - ok
        - platform
        - tool
        - error
        - mcp_response
      additionalProperties: false
    ErrorResponse:
      type: object
      properties:
        code: {}
        message:
          type: string
        details: {}
      required:
        - message
      additionalProperties: false
  securitySchemes:
    bearerAuth:
      type: http
      scheme: bearer
      bearerFormat: API token

````

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