> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsmcp.si/llms.txt
> Use this file to discover all available pages before exploring further.

# Agent Skills

> Use ADSMCP Agent Pack skills for performance reviews, wasted-spend analysis, and guarded campaign workflows.

Empower your AI assistants with high-level advertising strategy and operational skills.

## What are Agent Skills?

Skills are higher-level workflows over raw MCP tools. A tool might perform one API call, such as `update_budget`. A skill covers a full workflow, such as budget pacing: read data, analyze trends, and propose related actions.

ADSMCP workflows start by checking `get_connections_status`, create campaigns only in paused or approval-required modes, and do not auto-retry failed spend-affecting writes.

<Card title="Performance Review" icon="chart-line">
  Multi-platform health checks that scan for anomalies across connected accounts.

  ```bash theme={null}
  mcp-skill run performance_review --platforms [meta, google]
  ```
</Card>

<Card title="Wasted-spend analysis" icon="filter">
  Identifies placements, keywords, or creative assets that consume budget without meeting ROAS targets.

  ```bash theme={null}
  mcp-skill run audit_spend --min_roas 2.0
  ```
</Card>

<Card title="Google Search creation" icon="magnifying-glass">
  Checks connections, validates the draft, asks for approval, then creates only a paused Search campaign shell.

  ```text theme={null}
  get_google_ads_accounts -> validate_google_search_campaign_draft -> create_search_campaign
  ```
</Card>

## Client support

<CardGroup cols={3}>
  <Card title="Codex" icon="terminal">
    Use repo-local plans and skills to enforce connection-first, paused-write workflows.
  </Card>

  <Card title="Claude Code / Cursor" icon="folder">
    Use copied skill files or client-native skill folders for repeatable advertising workflows.
  </Card>

  <Card title="ChatGPT connector" icon="message">
    Connector access can call tools. Workflow enforcement lives in the agent instructions or dashboard playbooks.
  </Card>
</CardGroup>

## The brand workspace

Skills rely on local project files to persist context. Keeping these files in your repository keeps the agent aligned with the brand.

* `AGENTS.md` defines the persona, tone, and guardrails for the advertising agent.
* `STRATEGY.md` stores global KPIs, target CPA, and preferred scaling strategies.


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