> ## Documentation Index
> Fetch the complete documentation index at: https://docs.adsmcp.si/llms.txt
> Use this file to discover all available pages before exploring further.

# Google Ads

> Review Google Ads capabilities, validation workflows, and paused campaign creation through ADSMCP.

Review Google Ads performance, validate Search, PMax, Display, and YouTube assets, and create paused Search, PMax, Display, YouTube, Demand Gen, and Shopping campaigns with approval-first workflows.

## Capability status

<CardGroup cols={3}>
  <Card title="Available now" icon="check">
    Account discovery, campaigns, budgets, performance reports, keyword ideas, extensions, conversion actions, search terms, wasted spend, and validation for Search, PMax, Display, and YouTube.
  </Card>

  <Card title="Staged" icon="pause">
    Search, PMax, Display, YouTube, Demand Gen, and Shopping creation stays paused or approval-required.
  </Card>

  <Card title="Planned" icon="road">
    App campaign asset groups and store-listing experiments. Paused App campaign shells are available through `create_google_app_campaign`.
  </Card>
</CardGroup>

## Core features

* **Search campaign preflight.** Validate a Search campaign draft with Google Ads validate-only mutate before creating any resource.
* **Search term analysis.** Review provided search term rows and flag inefficient spend against configured KPI targets.
* **Wasted spend analysis.** Find campaigns spending budget on low-performing placements or search terms.
* **Raw data mode.** Performance and analysis tools accept `raw_data: true` for compact JSON output.
* **Paused Search creation.** Create a paused Search campaign shell and campaign budget after preflight. Ad groups, keywords, and ads are not created yet.

## Technical prerequisites

* A valid Google Ads Manager Account (MCC) or individual Client Account.
* OAuth 2.0 credentials, handled through ADSMCP.
* Permissions for the `adwords` scope.

<Note>
  Validate a paused Google Search campaign named Brand Core with a 25 USD daily budget, then create it only after the draft is approved.
</Note>


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